Case study

Sparking children's love of math.

Wonder Math is a math program for second to fifth-graders that uses active learning, character-driven storytelling, rewards, and incentives to make math fun, relevant, and easy to understand. Research shows that by sixth grade, the cracks in a student's math foundation are irreparable, leading to lower ambitions and exclusion from math-related careers. Wonder Math protects the child's well-being by building their confidence in math topics at school. Human by Design developed the brand strategy for Wonder Math, including their logo refresh, messaging, a company name change, and a cool new website, which became the cornerstone of the marketing strategy to communicate the brand's positioning, increase reach, and improve conversion. This project was completed in collaboration with Numatic Ventures.


Wonder Math




Brand Strategy, Digital Strategy, Workshops, Creative Direction, New Logo, Web Design Direction, Web Information Architecture

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