Case study

Making preventative health screenings effortless.

BodySpec is a whole-body imaging and screening company on a mission to make preventative healthcare easy and accessible. Their proprietary DEXA scan technology gives patients body composition data and disease screening insights before problems arise. Run and operated from mobile vans, BodySpec is expanding beyond its initial audience of fitness enthusiasts to offer corporate packages that bring screenings to the workplace. Human by Design led the brand discovery process for BodySpec, from research to creative execution, including a new logo, identity, mobile van art, and marketing campaign concepts. BodySpec's momentum has accelerated significantly since the 2022 rebrand, putting the company on target for 46% YoY growth. This project was completed in collaboration with Numatic Ventures.






Brand Strategy, Research, New Logo & Identity, Brand Story, Workshops, Creative Direction, Campaign Creation, Guidelines & Toolkits

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