Helping customers in their journey towards financial health.

BetrLink is a licensed money transmitter focused on consumer debt relief. They ensure everyone's money is safe when handling payments between the customer, the debt relief provider, and creditors, ultimately helping people recover their financial health. Human by Design was engaged to refresh BetrLink’s brand identity, rebrand the corporate assets, redesign the website and customer portal, and develop an engaging explainer video to communicate the mission and services. The creative approach for the new brand identity utilizes the concept of connection and movement to illustrate the complexity of financial transactions that BetrLink seamlessly facilitates behind the scenes of the customers’ journey.