Hudson simplifies contractual payments between parties by automating the complex aspects of contract management, such as escrow and real estate agreements, enabling their customers' business transactions to be much faster, more secure, and easier. Together, we developed a refreshed brand identity and website that embraces the company's origins, rooted in Henry Hudson's 17th-century explorations. His discoveries along the North American East Coast enabled centuries of commercial activity and were a game-changer for the world we live in today. Our logo directly integrates the north star—a tool he trusted and relied on for navigation. In the same spirit of discovery, Hudson was built to unlock new markets, capabilities, and products for customers.
Company
Hudson
Year
2025
Deliverables
Brand Strategy, New Logo & Identity, Creative Direction, Website Design, Workshops, Guidelines & Toolkits







To collaborate or if you have any questions, please reach us at:
contact@humanbydesign.agency