Case study

Uplifting influential leaders through personal brands.

In 2022, Human by Design was approached to collaborate with two other women founders to re-launch a personal branding startup. We rebranded the company from Ossu to Distinctly to better reflect our mission of building distinct personal brands for influential leaders fighting inequality and seeking positive change. We identified LinkedIn as the optimal platform for personal branding, voice amplification, generating leads, and building professional connections. The Distinctly identity embodies the complexity of human nature and the duality between strength and imperfection. We've created an equilibrium between two contrasting elements within the mark—a bold sans serif vs. hand-scripted 'ly,' evocative of what you might see when someone signs their name—and throughout our verbal expression (i.e., "we are tough and we care about others").






Creative Direction, Brand Research, Brand Strategy, Copywriting, Collateral Design, Web Developement

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