Case study

If your forehead is smooth, so is your mood.

With injections designed to look natural, Julbe Wellness & Aesthetics helps people feel young and confident while still looking like themselves. Growing evidence shows that looking our best can improve our self-esteem, positively impacting our health. Built on a foundational belief that "moderation is key," Julbe’s quality treatments manage fine lines and wrinkles with the unexpected benefit of boosting your mood. The founders approached Human by Design to create a new logo and identity, design system, hand-drawn illustrations, packaging, and web platform, including online appointment scheduling. The resulting brand feels approachable and natural, simple and elegant. The Julbe wordmark distills the brand's essence to its purest form with beautiful typography by Margot Lévêque and minimal design elements.






Brand Strategy, New Logo & Identity, Creative Direction, SquareSpace Website, Illustrations, Collateral Design, Packaging, Guidelines & Toolkits

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